Our first Showcase is October 23rd!
For our first showcase you will be creating pitch deck's and sharing them with our guest.
What is a Pitch Deck?
A pitch deck is a quick and to the point, and visually engaging presentation used by artists and creatives to showcase their artwork, vision, and themselves to your audience (Our showcase attendees). You'll have the choice between presenting your pitch in a document or presentation format.
The Elements of your Pitch:
1. Write a compelling introduction: This is your opportunity to not only introduce your project but also yourself as an artist. Write one or two paragraphs explaining the vision behind your project and your artistic journey that led you to creating this project. (We will drafts these together in class)
2.Concept Art: Arguably the most important element of your pitch is your concept art, this allows your audience to get a real idea of what your finished project will look like. Try to include strong visual elements on every page of your deck.
3. What inspires you? You can also include a page featuring art work that inspires you or is somewhat representative of your finished project. With each example you include remember to include a sentence or two explaining why you chose these particular pieces.
4. Your Philosophy and Process: How do you plan on executing your project? what tools, materials or programs are you planning on using? How did you come up with your idea and what does your artistic process look like?
5. Identify your Target Audience: Who do you envision wearing your clothes, viewing your art, reading your story, playing your game etc.? How do you plan to market to this audience?
6.Your Closing Statement: Wrap it up with a strong closer. Make sure to remind your audience about who you are and what you're working on.
Putting it all Together
Now that you have all of your necessary materials we need to put it together in a way that is not only eye catching but also clearly readable.
Here's something to keep in mind:
- Consistent Aesthetic: The design of your pitch deck should reflect your artistic style. Consistency in fonts, colors, and layouts not only looks professional but also gives a taste of your artistic identity.
- Visual Dominance: Ensure that visuals dominate your pitch deck. High-quality images of your artwork should take center stage. This showcases your work and helps the audience visually connect with your artistic style.
- Balance Text and Imagery: Strive for a balance between text and visuals. Overcrowding slides with text can distract from the artwork. Use succinct, impactful text to complement and highlight your art.
- Color Theory Application: Utilize color theory to evoke emotions or highlight certain aspects of your art. The colors in your deck should complement your artwork and not compete for attention.
- Typography Matters: Choose a font that is easy to read and aligns with your artistic style. Avoid using more than two different fonts to maintain visual coherence.
- Visual Hierarchy: Structure your content using visual hierarchy. Key messages or important artworks should stand out. You can use size, color, and layout to direct the viewer’s attention.
- Whitespace Usage: Don’t fear whitespace (empty space). It can help prevent a cluttered look and give your artwork room to ‘breathe’, making it more impactful.
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